怎么利用人性弱点赚钱?一次又一次赚钱?

2016-03-21 04:09 | 来源:http://www.paipaijoy.com | 作者:热血传奇

Recently, Shi Yuzhu and fire a fire, the reason is not because of what big news, but because a dozen years ago to participate in CCTV "dialogue" section of video.
In the video, Shi Yuzhu was taught by the masses of enthusiastic people how to be a man!
Later we all know, Shi Yuzhu made a comeback, "melatonin" online games "journey" to do a grand, with practical action to teach people life.
In micro-blog, the big V have also forwarded this video.
Car home CEO Li Xiang more bluntly: "to see so many NB mouth, a huge market, will use" melatonin "to meet their needs. Soon turned over."
Translate this sentence: Shi Yuzhu a "fool" too much, so he invented melatonin.
In this video, Shi Yuzhu also began to smile. To a later, began to sit behind, a few deep breaths, rolling his eyes, smiling without a word, from time to time to sigh.最近史玉柱又火了一把,火的原因不是因为搞了什么大新闻,而是因为十几年前参加央视《对话》的一段视频。

视频中,史玉柱被广大的热心群众教怎么做人!

后来的事大家也都知道了,史玉柱卷土重来,做“脑白金”,做网游《征途》做盛大,用实际行动教热心群众做人。

在微博上,各路大V也纷纷转发了这段视频。

汽车之家CEO李想更是直言:“看到这么多NB的嘴炮,市场巨大,就用“脑白金”满足了他们的需求。很快就成功翻身。”

翻译一下这句话的意思:史玉柱一看“傻子”太多,于是就发明了脑白金。

在这段视频里,刚开始史玉柱还报以微笑。到得后来,就开始坐不住屁股,数次深呼吸、翻白眼,笑而不语,不时地长叹一口气。

怎么利用人性弱点赚钱?一次又一次赚钱?

But it was a good time for Shi Yuzhu to withstand the pressure of gossip and national media, and then disappeared.
Once again, the return has been to pay off 250 million of the huge debts, comeback, again become billionaires. With the worldly eyes of the so-called success, proved himself.但还好当年的史玉柱就很耐压,经受住了流言蜚语和全国媒体的铺天盖地的指责后从此消失。

再次回归,已是还清2.5亿巨额债务,东山再起,再次成为亿万富豪。用世俗眼中的所谓的成功,证明了自己。

怎么利用人性弱点赚钱?一次又一次赚钱?

When it comes to Shi Yuzhu, he has mixed opinions. The man is real and intelligent, but he is not good.
Because insight into human nature is too deep, he earns money, the next life is fierce, direct, without modification. He was admired not only by the business wizards, but by the sour grapes and the hatred
One
Graduation three years, to the Forbes list, mainland eighth, fierce!
Said so many grass root counter attack, to the success of the illiterate person is still a minority, the arena or Curve Wrecker more ah ~ of course, Shi Yuzhu is also a Curve Wrecker hundred-percent.说到史玉柱,大家对他褒贬不一。这个人真实又聪明,但却说不上善良。

因为对人性的洞察太深,他赚起钱来生猛直接不加修饰。人们对他不仅有对商业奇才的佩服,还带着吃不到葡萄说葡萄酸的嫉妒和恨 .......

1

毕业三年干到福布斯榜大陆第8,厉害了!

说了那么多屌丝逆袭,目不识丁能成功的人毕竟还是少数啊,江湖上还是学霸比较多啊~当然,史玉柱也是个不折不扣学霸。

怎么利用人性弱点赚钱?一次又一次赚钱?

In 1982, Shi Yuzhu was admitted to the Department of mathematics at Zhejiang University with the first place in the county. After graduation, he enrolled in the Department of soft science management at Shenzhen University.
Shi Yuzhu was extremely clever and brave. As soon as he graduated, he developed his own colossus. (a desktop publishing system called M6401)
Not long after he saw the business opportunity, he resigned from his office and borrowed 4000 yuan to go down to Shenzhen to start his business trip.1982年史玉柱以全县第一名的成绩考入浙江大学数学系,毕业后进入深圳大学软科学管理系读研究生。

那时的史玉柱绝顶聪明,敢想敢干。研究生刚毕业,他就自己研发出了巨人汉卡。(一个名为M6401的桌面排版系统)

看到商机后没多久,他便辞去公职,借了4000元,南下深圳开始了创业之旅。

怎么利用人性弱点赚钱?一次又一次赚钱?

At that time, the Internet has just arisen, the market is blank, the giant's products to meet the needs of the market, just 5 months to Shi Yuzhu brings millions of profits.
After a period of time is to make money, such as waterfalls, worth the realization of a rare historical jump three:
Became a millionaire in the first year, became a multimillionaire in second, and became a billionaire in third years! Suddenly collapsed dozens of industries, high diversification, rivers and lakes called "history bold."".那时候互联网刚兴起,市场大片空白,巨人的产品迎合了市场的需求,短短5个月就给史玉柱带来上百万的盈利。

之后的一段时间更是赚钱如瀑布,身价实现了历史罕见的三级跳:

第一年成为百万富翁,第二年成为千万富翁,第三年就成为亿万富翁!一下子还垮了几十个行业高多元化经营,江湖人称“史大胆”。

怎么利用人性弱点赚钱?一次又一次赚钱?

In 1995, Shi Yuzhu was listed as the eighth richest man in mainland China by Forbes's rich list.
Money, status, and flowers, applause also crowded. At this point Shi Yuzhu must have never thought that a major crisis was waiting for him.
Two
250 million years after the mysterious disappearance of debt 3 years
When he saw the tall building, he saw that he was in debt 250 million.
In 1995, his company accounted for at least tens of millions of dollars a month, and saw more and more money on the books, Shi Yuzhu decided to build a 18 story office building.
But the inner expansion with the outside world "fan the flames", so quickly put the floor to 70 layers, the budget from tens of millions, increased to 1 billion 200 million!
At that time, all the onlookers feel very absurd, but in having a bunch of people dream of the bubble, the giant building so repeatedly changed drawings, repeatedly enhance building height, until the capital chain rupture, bankruptcy, unfinished building, 250 million yuan of debt.1995年,史玉柱被福布斯富豪榜列为大陆富豪榜第八位。

金钱、地位悄然而至,鲜花、掌声也簇拥而来。此时的史玉柱一定没想到一场重大的危机正在等待着他。

2

欠债2.5亿后神秘失踪3年

眼见他高楼起,眼见他欠债2.5亿。

1995年,他公司每月至少入账几千万,眼看着账面上的钱越来越多,史玉柱决定建造一座18层的办公大厦。

但内心的膨胀加上外界的“煽风点火”,让其很快把楼加到了70层,预算从几千万,增长到了12亿!

在当时,旁观者觉得一切很荒谬,但是在一堆人梦想泡泡的催发下,巨人大厦就这样一再更改图纸,一再提升建造高度,直至资金链断裂,企业破产,大楼烂尾,欠债2.5亿元。

怎么利用人性弱点赚钱?一次又一次赚钱?

Loss of a supporter, Shi Yuzhu is the first real estate was down $250 million in debt, typical, missing for 3 years, no one knows where he is.
Three
By melatonin + online, the net worth of back to 50 billion
When everyone thought the fate of the business man was over, who thought Shi Yuzhu had decided to start over?.树倒猢狲散,史玉柱是第一位被房地产搞垮的典型,欠债2.5亿元,失踪了整整3年,没人知道他去了哪里。

3

靠脑白金+网游,身家回到500亿

当所有人都以为这个商业人物的命运已经终结了,谁又想到史玉柱决定从头再来。

怎么利用人性弱点赚钱?一次又一次赚钱?

闭关3年后,史玉柱重返江湖。曾经20多人的管理团队,没有一人弃他而去。因为曾经的仗义,史玉柱在身负巨债的情况下找朋友借到了50万元,再次卷土重来。只是这次做的是保健品——脑白金。

不可否认,史玉柱是营销天才,最早意识到把保健品当礼品卖,把广告往俗了拍的营销高手。

“今年过节不收礼,收礼只收脑白金”。在当时,脑白金的这句广告词在各大卫视轮番播出,在各大报刊杂志铺天盖地进行宣传,很快席卷了大江南北,对老百姓进行了持续式的头脑轰炸。

即使时至今日已隔多年,脑白金的广告依然饱受争议,多次被评为最差广告之一,但在效果上,又是最成功的广告。

许多人好奇,那句广告语是怎么想出来的,卖点怎么抓得那么准。史玉柱的回答出乎人们的预料:那句文案不是想出来的,是问出来的。

当初,他带着团队天天去公园和老太太聊天聊出来的,问老年人想不想吃,一般都说想,但自己舍不得买,除非儿女送。

史玉柱靠着这样一款无功无过的的保健品和神一样的营销手段,3年就把欠下的2.5亿还清了。

如果脑白金时代的史玉柱是营销高手,那征途游戏证明了史玉柱对于人性(丑恶)的深刻理解,以及他是一个真正的产品高手。

4

《征途》被网友吐槽为人民币玩家的天下

最开始编写汉卡的时候,史玉柱就养成了一个程序员的常有习惯,在累了、紧张了、压力大了的时候,史玉柱就要关上门来玩一玩游戏。

从1989年开始创业,到初次体验成功,再到巨人大厦烂尾,转做保健品……史玉柱的这个习惯就一直没断过。

另外,史玉柱玩《传奇》时,曾向一个温州网吧老板买来本服等级最高的号,仍然被虐后,老板告诉他“装备比等级更重要”,于是史玉柱花了一万元买来一套顶级装备。3 years after the retreat, Shi Yuzhu returned to the arena. Once more than 20 management team, no one deserted him. Because once the battle righteousness, Shi Yuzhu find a friend in indebted circumstances to borrow 500 thousand yuan, once again to make a comeback. Just do the health care products - melatonin.
Undeniably, Shi Yuzhu is a marketing genius, the first to realize that when the gift of health care products sold, advertising to the vulgar shot of marketing experts.
This year's holiday gifts, gifts received only melatonin". At the time, this ad naobaijin turns in the major TV broadcast advertising in the newspaper overwhelming, soon spread to people on both sides of the Changjiang River, the continuous mind bombing.
Even today has been separated for many years, melatonin advertising is still controversial, has been named one of the worst, but in effect, is one of the most successful advertising.
A lot of people are curious about how the ad language came into being and how the selling point was so accurate. Shi Yuzhu's answer was beyond expectation: the copy was not intended, but was asked.
At the outset, he took the team to the park every day to chat with the old lady, chat out, ask the elderly want to eat, usually say, but they can not afford to buy, unless the children sent.
Shi Yuzhu by such a reactive, no health care products and God as marketing means, 3 years to owe the 250 million paid off.
If Shi Yuzhu is the master of marketing naobaijin era, the journey of the game proved Shi Yuzhu for a deep understanding of human nature (ugly), and he is a real product master.
Four
"Journey" by netizens Tucao for the players of the world
The beginning time of writing Chinese card, Shi Yuzhu had developed a programmer often used, tired, nervous, pressure big time, Shi Yuzhu is going to play a game and shut the door.
From 1989 to start business, to the first experience of success, and then to the giant building unfinished, turn health care products...... Shi Yuzhu's habit has never been broken.
In addition, Shi Yuzhu play "the legend", told a Wenzhou cafe owner bought the highest level of service, still abused his boss told him, "more important than the level of equipment, so Shi Yuzhu spent ten thousand yuan to buy a set of top equipment.

怎么利用人性弱点赚钱?一次又一次赚钱?

看到游戏产业里的巨大利润后,史玉柱自己做起了游戏。

当大多数游戏都需要收费的时候,史玉柱直接推出免费网游《征途》,一时间无出其右。

当年用一句话总结这个游戏:千万不要用你的青春挑战富二代的零花钱。

在这里装备好就是大爷,这是一款属于人民币玩家的游戏,牛逼之路只有一条—充钱。

游戏的整个系统PK系统在现在来看依然相当刺激,而在各种PK里,晋升通道只有一个——买装备。

只要你有钱,一夜之间就可以成为顶级玩家。知乎有玩家透露,在这个游戏中,花费百万以上的人大有人在。

2007年11月1日,征途网络登陆美国纽约证券交易所,史玉柱再次登上了人生巅峰。

怎么利用人性弱点赚钱?一次又一次赚钱?

保健品,网络游戏,史玉柱后来两次发家不再走“伟光正”路线,并且一直以玩世不恭的姿态示人,他走向了柳传志的反面,并以此为荣。After seeing the huge profits in the game industry, Shi Yuzhu started the game himself.
When most games require a fee, Shi Yuzhu launched a free online games "journey", a second to none.
Then summed up the game in one sentence: never use your youth to challenge the rich two generations of pocket money.
Here is equipped with good uncle, this is a game belonging to the RMB players, cattle road is only one - charge money.
The game's entire system, PK, is still quite exciting now, and in all the PK, there's only one way to get promoted - buy equipment.
As long as you have money, you can become a top player overnight. Some of the players said that in this game, more than one million people were there.
November 1, 2007, the journey network landing New York stock exchange, Shi Yuzhu once again boarded the pinnacle of life.
Health care products, online games, Shi Yuzhu two fortune later, no longer take "Wei Guang Zheng" line, and has been cynical gesture to show people, he went to the reverse side of Liu Chuanzhi, and proud of it.

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