电竞登堂入室 行业火爆!4亿玩家资本盛宴

2016-03-21 04:09 | 来源: | 作者:Admin

  In May 22nd, "2017" season champion league tournament came to an end in Brazil, Rio De Janeiro, South Korean team SKT beat the European team G2 to the 3:1 score, won the season championship tournament, Faker team from the legendary football star Ronaldo took the cup.
The football star for E-sports competitions awarded, behind the rapid development of sports gaming. As the world's second largest comprehensive sports event after the Olympic Games, at the 2022 Asian Games in Hangzhou, E-sports will become the official event for the first time. The national level Chinese continued to force in support of the e-sports industry, the core link of industry chain and its surrounding gaming revenue growth rate in recent years is quite amazing.
"Because the electronic athletics particularly attractive to young people, and China in this exclusive advantage, so Chinese will be brewing games best soil cultivation." Gaming peripheral hardware manufacturer Razer (Razer) founder and CEO Chen Minliang on the first financial reporters.
The eSports player Li Guopeng watched "hero alliance" throughout the season. He told the first financial journalist himself to play "hero League", also in order to win the championship one day. "I was a high school started to play the" hero alliance ", just to see the WE team took the championship of IPL5, very excited, so I would also like them, and now has reached the LPL (" hero alliance "occupation League) is, to a step closer. "Li Guopeng said.
In the field of e-sports, China has taken the lead. The business daily even said recently that some professional players could make millions of dollars. This is helpful for China to boost its global soft power, especially among young people.5月22日,《英雄联盟》2017年季中冠军赛在巴西里约热内卢落下帷幕,韩国战队SKT以3:1的比分击败欧洲黑马战队G2,蝉联季中赛冠军,战队Faker从传奇足球明星罗纳尔多手中接过杯。

  足球巨星为电子竞技比赛颁,背后是电竞运动项目的飞跃发展。作为仅次于奥运会的世界规模第二大的综合体育赛事,在2022年杭州亚运会上,电子竞技将首次成为正式项目。而中国国家层面在扶持电子竞技产业上持续发力,电竞及其周边产业链核心环节收入近年增长速度相当惊人。

  “由于电子竞技特别吸引年轻人,而中国在这方面独占优势,因此中国将是培养酝酿电竞比赛最好的土壤。”电竞外设硬件厂商雷蛇(Razer)创始人、CEO陈民亮对第一财经记者表示。

  电竞选手李国鹏观看了《英雄联盟》整个赛季。他告诉第一财经记者,自己玩《英雄联盟》,也是为了有一天能够拿冠军。“我是高中开始玩《英雄联盟》的, 刚好看到WE战队拿了IPL5的冠军, 特别激动, 让我也想跟他们一样, 现在打进了LPL(《英雄联盟》职业联赛), 算是往目标又迈进了一步。“李国鹏说道。

  在电子竞技运动领域,中国已独领。《商报》甚至在近日表示,一些职业玩家能赚数百万美元。这对中国提升在全球的软实力有帮助,尤其是在年轻人当中。

  刚从大毕业的小航(化名)对第一财经记者说,最初接触电竞是因为身边的同学都在玩。年轻的网络主播小江告诉第一财经记者,接触电竞是因为前男友是从事游戏行业的。“一开始是看他玩,玩到后来自己也迷上电竞。”小江说道,“我最喜欢刺激的团战游戏,最长曾连续10个小时坐在电脑前。”

  庞大的用户群体支撑起游戏的生态圈。“过去我们认为玩游戏的只有男生,年龄十几二十岁左右,但是现在这个群体已经更加多元化,很多女生也开始玩电竞,30到35岁年龄段的玩家也不在少数。而且他们玩的不只是简单的游戏,而是对技术要求很高的硬核类游戏。”陈民亮说。

  据中国音数协游戏工委发布的2017年1~3月移动游戏产业报告,今年第一季度电竞游戏市场表现火热,环比增长42.6%,达到183亿元人民币。此外,国内赞助商更加频繁寻求与电竞俱乐部进行合作,这表明电竞行业的影响力正在逐步扩大。同时海外企业在电竞领域的举动频繁,电竞行业受到传统体育的关注,其成熟的商业模式将帮助电竞行业进一步发展。

  除了电竞火爆的内容之外,资本在电竞其他相关领域也不断寻求着机会,包括围绕赛事的电竞俱乐部、电竞数据等相关产业,都在不同程度上获得了资本的青睐。而网咖、电脑硬件等拥有巨大市场潜力的传统行业,也在积极契合电竞概念,从而获取资本的支持。

  雷蛇旗下产品主要有鼠标、键盘、笔记本、智能穿戴设备等,设备主要用户为游戏玩家。其中鼠标和键盘是决定电竞比赛速度的关键因素。

  “职业高手的动作超快,反应时间跟一名喷气式战斗机的飞行员一样短。”李国鹏说,“好的外设可以让我在操作时更加精准, 有时能不能获胜就差距0.1秒, 所以精准度跟外设的反应很重要。”

  另一位玩家谢镇营在外设方面每年的投入大约两三千元人民币。他告诉第一财经记者:“普通鼠标和专业级鼠标在比赛这种高强度的时候, 就会显出差别。”

  去年,雷蛇成立了投资部门zVentures,将投入VR和AR(虚拟现实和增强现实)软件的研发。今年年初,雷蛇还收购了一家手机初创公司Nexbit,这也让更加猜测雷蛇要涉足智能手机领域。对此,陈民亮说道:“我们对手游领域非常感兴趣,尤其是对基于平台上的用户所建立起来的软件和硬件的生态圈。”

  上个月,罗技宣布与腾讯互娱就2017《英雄联盟》全球总决赛达成协议,双方将在产品和赛事定制化等方面开展合作,深耕电竞生态。

  随着电竞内容价值的日益凸显,与电竞内容制作相关的企业纷纷开始被资本关注。资本的大规模注入,各大游戏直播平台估值屡创新高,以虎牙、斗鱼、战旗等为首的七家直播平台总体估值已超过200亿元。

  以“龙珠直播”为例,2016年直播平台被上海聚力传媒技术有限公司收购时,拆分后的游视与龙珠直播总体估值达到22.2亿元。腾讯投资的中国游戏直播领域名列第一的斗鱼TV,当前估值也已经超过10亿美元,每月有4.5亿观众。

  连明星也加入了电竞玩家的阵营。《英雄联盟》的代表明星玩家是周杰伦。周杰伦去年正式公布收购传奇战队TPA,成立“J战队”,并担任J战队的队长。他还投资在深圳开办了一家 “狼域电竞俱乐部”。今年2月, 周杰伦在龙珠直播进行了一场《英雄联盟》对战秀,吸引了700万网友围观。

  去年前11个月,《英雄联盟》总收入超过了17亿美元。而腾讯在游戏方面的投入终于有了明显的回报,网络游戏收入占到其整体收入近一半。

  有手游版《英雄联盟》之称的《王者荣耀》累计注册用户超过2亿,已经成为全球用户数最多的MOBA手游。德意志银行的分析称,今年第一季度《王者荣耀》的月活用户达到1.68亿人。

  今年4月,该游戏的收入将近30亿元。分析师还预计,《王者荣耀》将会为腾讯手游贡献超过一半收入。

  另一方面,中国互联网用户数量的激增给腾讯手游发展提供了极大机遇。今年第一季度,腾讯游戏内支付规模达到69亿元,收入同比增长近50%。

  28岁的女生邢娜是一名白领,起初因为工作的原因接触到《英雄联盟》,从此变成了粉丝,不过最近她成为《王者荣耀》的玩家。

  邢娜告诉第一财经记者:“像《英雄联盟》这类高级玩家电脑操作的游戏,需要很好的电脑硬件支持。但手游的‘门槛’低很多,不需要太强的网络支持,4G足够了,玩得顺畅。而且《王者荣耀》的趣味性在于,一局也就十几二十分钟,休息、等车间隙都可以随手玩,这样整体体验就很好。”

  从《英雄联盟》到《王者荣耀》,是游戏从PC端到手机端的转型缩影,也给了更多国外游戏公司。虽然PC端游戏《英雄联盟》仍然处于巅峰,但很难说未来不会受到同类手游的冲击。In April, the game earned nearly $3 billion. Analysts also predicted that the "king of glory" will contribute more than half of revenue for Tencent hand travel.
On the other hand, the surge in the number of Chinese Internet users, Tencent hand travel development provides a great opportunity. In the first quarter of this year, Tencent game payment scale reached 6 billion 900 million yuan, revenue growth of nearly 50%.
Xing Na, a 28 year old girl, was a white-collar worker who initially met the hero League for work reasons and became a fan, but recently she became a "king of glory" player.
Xing Na told the first financial reporter: "like the" League of heroes "such high-level players, computer operated games, need good computer hardware support. But hand travel 'threshold' is much lower, do not need too strong network support, 4G enough, play smoothly. And the "king of glory" is a fun, there would be more than 20 minutes, rest, etc. car clearance can readily play, so that the overall experience is very good."
From hero League to King glory, the game is a microcosm of the game from the PC side to the mobile terminal, but also to more foreign game companies. Although the PC end game "hero League" is still at the peak, but it is difficult to say that the future will not be affected by similar hand travel.

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